TOTAL TACO PROJECT.

The product: 

This is a responsive website for taco truck restaurant owners. The name of the app is Total Taco. This is a secondary case study that was extended from the original mobile app case study. The app is designed to help maintain inventory and make orders. The target users are taco truck restaurant owners.

• Role: UX designer leading the app and responsive website design from conception to delivery

• Timeline: December 2021 to June 2022 (mobile first and responsive design combined)

• Responsibilities: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.

• Total Taco app was designed to attract and retain small business owners that operate taco truck restaurants. Total Taco app competitors offer responsive websites and mobile apps for their customers to order through and maintain inventory, and they have been very successful. 

• The goal is to create a product that can compete in the market, improve sales, and increase customer satisfaction.  

• The assumptions made before conducting the research was that the app was easy to use and fulfilled the needs of users. 

• After the research was conducted, it was discussed that more accessibility is needed as well as a different user flow.

User Personas and Journey Map

Affinity Mapping

Competitive Audit Report

What I learned:

I learned that the problem was common for business owners who have to multi task to run their business. I diligently went through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful for the user.

Throughout this project, I have learned that design takes constant thought and consideration. Designs need to be evaluated and adjusted based on the needs of users. This is a constant and iterative process.