complete fit pROPOSAL.

pROPOSAL oVERVIEW

A multinational food company is looking to enter the fitness and wellness market by providing a FitTech app. The company has recently acquired a holistic wellness startup that will provide the branding for the app. The opportunity to cross market multiple sectors will be implemented to boost brand awareness and promote healthy living. Users will be able to improve singular elements for their health or a build a complete wellness plan. The app will be marketed to adults over the age of 30.

Role: UX designer for proposed mobile app

Timeline: 1 week, July 18-22, 2022

Responsibilities: Paper and Digital Wireframes, Mockups, Information Architecture

rESEARCH

Wellness has become a major discussion point in different countries. Data provided from the company shows that unhealthy lifestyles in the countries that they serve have increased by 20% over the past decade. The company is focused on help to make a significant change in reducing this number by creating awareness about the app. Survey research done in connection with a prior promotion in United States provided data that respondents would use an app that helps them to be more aware of healthy and holistic choices. 

dESIGN

 The following are images of wireframes and mockups for the proposal.  

cONCLUSION

More research is needed on how to be sensitive to dietary and lifestyle restrictions and how they are addressed in the app. Cultural awareness is needed to make sure that the app is widely accepted in all of the countries that will have access to the app. More investigation is also needed concerning how to discuss meal planning and measurements that are used. Accessibility options also need to be revised to provide more options to all users.